FanDuel launches new Casino Rewards loyalty club
FanDuel Casino gives players a new reason to stay loyal. The brand has just launched the FanDuel Casino Loyalty Club , a loyalty program designed to make every spin, hand, and bet count.
The new feature, now available in New Jersey, Pennsylvania, Michigan, and West Virginia, aims to encourage daily play with transparency, value, and authenticity, in line with FanDuel’s recent marketing.
This program is part of the next phase of FanDuel’s “Calling All Thrillionaires” campaign, which celebrates the thrill of the game, not just the winnings at the end. You can explore the new rewards club by following this link.
A loyalty program designed for modern casino players
Online casinos are great at attracting new players with generous welcome offers, but the excitement often fades once these bonuses expire. This is precisely the gap FanDuel aims to fill. The Rewards Club is aimed at players who already spend real money at the casino and want something extra for staying.
Every bet earns points, which help players advance through various levels, each filled with enhanced bonuses. Depending on how high you climb, you can earn weekly bonuses, cashback bonuses ranging from 5% to 25%, as well as birthday surprises and exclusive “gift boxes” to keep you engaged.
The program stands out for its simplicity and clarity. FanDuel doesn’t hide fine print or leave players confused. Each level clearly states what is required to earn a reward and what players receive in return—a stark contrast to some competing loyalty programs that hide rewards until players earn them.
Senior Vice President of Casino Products Andrew Gradwell summed it up best:
“The program is designed to enhance the gaming experience by allowing customers to enjoy their favorite games, earn points to unlock new levels and gain access to better rewards.”
Transparency and thrills go hand in hand
Transparency may not seem like much, but FanDuel has found a way to make it part of the excitement. The idea is to always let players know what they’re aiming for, so they can enjoy the process rather than wondering how far they’ve come.
Each month, players’ activity determines their status level, and rewards accumulate as they advance. The system periodically resets, providing players with new opportunities to continue the pursuit of higher rewards. This structure gives casinos the rhythm of interaction that digital gaming platforms crave.
More importantly, loyalty is transformed from a mystery into an experience. Players can log in, check their progress, and know exactly what awaits them next, perfectly matching FanDuel Casino’s reputation as one of the most intuitive casino apps.
Calling All Trillionaires – A Campaign with Personality
FanDuel didn’t just launch a loyalty program; they built an entire campaign around it. The new “Calling All Thrillionaires” series continues the brand’s commitment to making online casino gaming not just a solitary pastime, but a community built on excitement.
The campaign’s final chapter includes three short films: Billionaires Assemble!, Shopping for Thrills , and Serving Up the Thrills —each exploring a different facet of what FanDuel calls “the thrill of anticipation.” The first two are already available in Michigan, New Jersey, and Pennsylvania, and the third is expected to release during the holiday season.
FanDuel’s creative agency, Orchard Creative, didn’t rely on celebrity endorsements, but built the campaign on emotion. The videos utilize crisp editing, vibrant visuals, and witty language to capture that thrilling moment before victory.
Vice President of Marketing Daniel Phillips put it simply: “The new chapter of ‘Calling All Thrillionaires’ embodies the excitement of anticipation with Rewards Club. This campaign not only showcases our new Rewards Club offering, but also demonstrates how FanDuel Casino continues to enhance the customer experience through innovation, loyalty, and a continuous stream of entertainment.”
Competition in a crowded market
The online casino market has grown rapidly over the past few years, especially in states like Michigan and Pennsylvania, where gambling is fully legal. FanDuel already leads the US sports betting market, but when it comes to casino gaming, competition remains fierce from DraftKings, BetMGM, and BetRivers.
That’s why a loyalty program like Rewards Club is so important. It’s not just a gimmick—it’s a retention tool. Most casual players don’t stick with one app unless they feel they’re getting something in return. Loyalty points, clear progression, and attractive bonuses allow FanDuel to turn casual players into regulars.
The program’s launch also demonstrates that FanDuel isn’t just focused on sports bettors who transition to casinos. The Rewards Club loyalty program is designed as a standalone platform, targeting players who initially come for blackjack or slots and may never even touch a sportsbook.
FanDuel is a driving force behind casino innovation.
Rewards Club didn’t come out of nowhere. FanDuel Casino has been steadily developing new content and features over the past year. In April 2025, the brand launched NBA Super Slam , a basketball-themed online slot created in collaboration with White Hat Studios and the NBA, featuring a new progressive jackpot system.
This jackpot system, created through the company’s acquisition of BeyondPlay, allows players to compete for escalating prizes that increase across different games. It’s a clear signal that FanDuel wants its casino division to have its own identity, extending beyond just a sportsbook.
The loyalty program adds another layer, rewarding players for using these ever-expanding features. It combines gameplay, content, and rewards into a seamless loop that keeps players coming back again and again.
Setting a New Standard for iGaming Rewards
Loyalty programs are nothing new in the gambling industry. Walk into any Vegas hotel and you’ll see tiered memberships promising free rooms, buffets, and free drinks. Translating this sense of recognition and exclusivity into the digital space has proven more challenging.
FanDuel’s approach appears to address this issue by leveraging what online platforms excel at: clarity, instant feedback, and constant engagement. Players don’t need to call customer support to find out how close they are to the next level; they can see it in real time within the app.
The program also fits seamlessly into FanDuel’s existing ecosystem. Given the company’s already successful loyalty programs for bookmaker and fantasy sports users, integrating a casino-focused program seems like a logical next step.
Why FanDuel’s Loyalty Club Could Change the World of Online Casino Loyalty
By tying rewards directly to gameplay and maintaining complete transparency, FanDuel has created a system that is both rewarding and motivating.
Add to that the energy of the Calling All Thrillionaires campaign, and you have a casino platform that doesn’t just chase the next deposit—it celebrates the people behind every spin.
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